Where to Start Advertising Your Internet Business

Lets say that you have a new Internet marketing business and you want to start advertising it on the Internet. Where is the best place to get started?

We will assume that you have a small budget of $100 a month that you would like to use to promote your Internet business. Let’s also assume that you have a small website that you intend to add content to on an ongoing basis. You might even want to start a blog.

1. The first thing you should do is set up an auto responder. Companies such as Get Response offer an outstanding autoresponder where you can capture your visitors contact information for future follow.

I would never start an advertising campaign of any kind without having a way to capture contact information of the visitors coming to my website, blog, or landing page.

2. I would take an account with an automatic article submission company such as Submit Your Article or Article Marketer. These companies are worth every penny that you pay them because they allow you to submit one article to literally hundreds of article directories with one click.

Taking and monthly account with Submit Your Article will cost you $37 a month and will pay you back many times over. Article marketing is one of the most cost-effective ways to promote your business and you can see right here that it is not that expensive from a dollar and cents standpoint.

3. If you cannot write than I would hire a writer to write for you. You can expect to pay somewhere around $8-$10 an article and with Submit Your Article you can submit 8 articles a month paying $70-$80 to have them written for you. This would use up your $100, but would get you off to an excellent start in promoting your business.

4. I would also begin to do several free advertising methods including forum marketing, blogging and social bookmarking, and really concentrate on email marketing to my list that I’m building. These are all things that will not cost you money but will cost you time.

No matter what you do expect to invest some time into advertising your business on the Internet. It is important that you realize how competitive it is in your niche.

The only way to compete with them is to more visitors to your site, and utilizing some of these methods I just talked about is a great way to do get started.

The Sales Pitch and the Hype on How to Increase Your Residual Income

There have been a lot of sales pitch and hype with on how to increase your residual income. Majority of them can be found over the Internet. They are always full of promises about how it can be done in the shortest time. There is also the promise of instant growth in your income and profits with the littlest effort involved.

The tendency is for people to believe what is being said. One reason for this is that they all want to have loads of money, with little work and in the quickest manner. This is why many have fallen victims to those who are just full of empty promises.

What you may not know is that the first step necessary in order to increase your residual income is to dismiss some of the myths that are believed to be true during the sales pitch.

What are some of these myths?

1. All you need is your own website.

The common belief is that: by having your own website, everything else will follow easily. This is pure myth.

A website is only a means to expose your business. It is just like your office. What your office needs are effective marketing strategies to have more clients.

In addition, you cannot just leave your website as it is. You need to consider putting up advertising, order forms and customer service as a part of it. You can either do it by yourself or have a professional do it for you.

When all aspects are considered, that is the time when you can sit back and wait for the profits to flow in.

2. Create your business and have other people operate it for you.

This is effective if you already have a big business running. You will definitely enlist the help of capable workers to run some of the operations in your business.

But if you are just starting and starting small, this option will not work out. Since this is your business, you have specific goals planned for it. Your goals may not be similar to the person running your business.

You have invested some of your money in that business. It is apparent that you would want to get those back and more. By running the business yourself, you can study the accountabilities involved. You can also plan the budget depending on how much you can afford.

Once the business is successful already, you can then hire people that are capable of running it smoothly and effectively for you.

3. Increasing your residual income is very simple.

This is pure hype. It is best not to believe those who are saying otherwise.

Increasing your residual income is not that easy. It is going to take a lot of time, effort and perseverance on your part. You will be faced with problems and obstacles along the way.

Moreover, there should be changes in strategies as you go along. What you are implementing now may not work later on.

The thing to remember is to do things right, sit back and be patient.

Dispelling of these myths about increasing your residual income will open your eyes to reality. It may not be as easy but there is really no other way around it. You need to go over every step and every problem the way others before you have done.

Business Networking – Being on Your Best Behavior

It’s indeed a small world, and if you don’t believe that, the theory of Six Degrees of Separation will certainly prove it to you. Moreover, with business networking approaching an art form, people are being connected more closely than ever. So if you’re not in, you’re definitely out! Find out why smart entrepreneurs swear that networking is the thing to do.

Business networking is the art of building relationships for mutual gain. Like any relationship, it can be fun, but be prepared to encounter a few red flags along the way. For those of you who want to make the most of your business networking efforts, we’d like to suggest the right etiquette.

We bring up our first point – how to choose a network. Take care to belong to a group where members have similar interests, abilities or aspirations. When we say this, we are certainly not advocating an elitist philosophy; rather, we are advising you to choose a network that can support your goals. Say you’re in the chemicals manufacturing business – isn’t it best to steer clear of a group of environmentalists?

Right, now that you’ve made a selection, it’s important that you make a great first impression on fellow networkers. Nothing could be worse than being considered pushy or rude, or being subtly cold shouldered by the other members. On the other hand, adopting the right attitude (as described below), can work wonders for you.

Be patient. A lot of people rush into business networking events with a desire to conquer surpassed perhaps only by Napoleon. You’ll spot them at once, ferociously handing out and collecting business cards. Hey, take a moment! Rome wasn’t built in a day, and it’s the same with your business relationships. Don’t approach the network with a target number of scalps, or with only your interests at heart – the entire rationale of networking is to create mutual benefit. Be prepared to invest time and sincerity, and opt for quality over quantity, any day. It’s not how many you know, it’s who you know and how well you know them.

Be generous. Business networking will not work if it’s a one way street. Do not rush into it with a “what’s in it for me” on your lips. Since the entire concept is based on reciprocity, be prepared to take the lead in referring someone in the network to your other contacts. It’s probably the fastest way to earn a referral in return.

Listen. The best way to build rapport (the lifeblood of any networking initiative) is to give the other person your undivided attention. If it’s a face to face event, take care that you send the right signals with your body language. If it’s an online network, respect the rules of the game – don’t interrupt, do not type in capital letters, and leave the unprintable stuff where it belongs.

Connect. Ah, so finally we’re coming to the business end of things. Before you present yourself, be clear about your objectives, and prepare accordingly. Have a crisp and interesting introduction in place, something that can lead to further questions. State what you do clearly; when you’re asking for introductions at a later stage, be specific on your requirements.

Follow up. A wise man once said that following up was the world’s biggest industry – despite the fact that people don’t do it enough! Don’t lose the thread the moment the business networking event is over. Go over your discussions later, and follow it up with a note or phone call as appropriate. Large events rarely yield instant results – you need to fix one-on-one meetings with interesting prospects, and turn those into a deeper relationship, before the benefits kick in.

Networking is one of the most effective ways of developing business and creating awareness for your company. That’s why most senior management and business owners spend so much time on it. Leverage it well.